PROXY Stone Ridge Decking / design directions Concepts

// PREPARED BY PROXY

Three ways to build it.
Same content, three feelings.

Every direction carries the same substance — Jake's own copy, his photography, the real reviews and awards, all fourteen projects, and the 3D deck designer built into the page instead of linked away. What changes is how it feels to scroll. Open each and pick the one that sounds like Stone Ridge.

Open 01 Open 02 Open 03
Client
Stone Ridge DeckingAuburn, CA
Contact
Jake JohnsonFounder
Scope
Site rebuildConfigurator built in
Prepared by
ProxyAugust 2026

The three directions

Click to open · scroll to the bottom
01 Direction one preview

Refined

Their own brand, rebuilt

Stone Ridge's existing type and colours done properly — warm stone, a big portfolio, and the six-step method brought up from a page nobody reads. The shortest step from where the site is today.

Open direction →
02 Direction two preview

Editorial

Warm, magazine-led

Cream ground, big serif headlines, and a full-screen gallery where each deck fills the viewport and its name wipes in at the panel edge as you scroll. The most premium of the three.

Open direction →
03 Direction three preview

Technical

Product-led, Scandinavian

Clean white, everything in panels, annotated callouts naming the build details. The deck designer sits in the page as the centrepiece, skinned to match the site rather than bolted on.

Open direction →